Q&A's

I will start off with the first question on many peoples minds

"Where & how do i find customers for what i am selling ?"
This is why many sales people want leads. It tends to answer the question.

However, from a 1%er perspective this is the incorrect way to ask the question.
The question should be....

" Who is willing to solve a problem they are facing, that my product/service can solve ?"

What happens when you alter the wording in the question, you reframe the issue & therefore have the opportunity to view the situation from a completely different perspective, which could alter the tactics used.

The original question puts the individual into transactional thinking mode & the second question puts the individual into an investigative value based serving mode.

Whichever state of mind is created will result in the corresponding behaviour.

To answer the overarching question:

Understanding how your product/service satisfies/solves people's problems/desires/voids, helps guide you to identify & investigate people with the problem/s your solutions solve.

Having identified & determined which target market (group of people) experiences those problems/desires/voids, the next step is to communicate with them (using the appropriate social media, communication platforms & methods)

Your content (messaging) should include the following :

1. What is the #1 thing my audience wants (problem/desire/void solution)
Ensure that your communication conveys your total understanding of their
situation & resultant pain points.

2. Share with them how your solution/s will make them feel.
Do not share the details of your products/services/solution.

3. How will their life/situation improve once they take action.

4. What will happen if they don't take action

5. What annoys them more than anything about their problem/desire/void

6. What will the skeptics say about this

7. What have your existing clients had to say about the solutions obtained from
you

8. What is the competition unwilling to do, that you are prepared to do.

This information can be shared in multiple messages over a period of time.

This creates relatability, trust & at the correct time, they will approach you.
Should you have their contact information then a proactive approach can be made once your communication process has had time to land correctly.

This approach tells them clearly that you truely understand their concerns & the outcome they desire. Remember, people only ever do what they "feel".
This method shifts feelings & therefore motivates them to take action.

This eliminates most of your competition, as they are trying to sell their products/services instead of trying to build relationships prior to providing solutions.

Comment on your socials once applied and #ROBHENDRY